La Fleur
Branding & packaging that blooms in neon from Art Deco stems.
Overview
La Fleur is flower-infused sparkling water perfect for a summer picnic and entertaining all year long. Founded by organic flower farmers from Califonia, La Fleur is zesty, refreshing, and stocked in higher-end grocery stores and delis.
Solution
Infusing neons into Art Deco-inspired illustration highlights the youthful but sophisticated focus of the brand. Playful, light, and slightly industrial in look and feel, the illustration is repeated and wrapped around the bottles. The contemporary pastel palette features a bright accent color for each new flower flavor. A romantic, delicate, and extravagant typeface Dahlia nods to retro, while simple Futura PT provides a clean, attractive contrast as the supporting type.
Services
Branding, Logo Design, Packaging,
Illustrations, Product Photography
Art Direction
Bradford Prairie,
Sean Bacon
The Process
In contrast to the more traditional branding of most sparkling waters and botanical sodas, I took a different approach to illustrations - mixing a light, contemporary feel with a dollop of vintage vibes.
